Your niche is your multiplier. How's yours?
Most lawyers wait for business to find them.
Leanne Coyle decided to take matters into her own hands.
Leanne was already excelling.
Exceeding billables.
Trusted internally.
Invited to speak.
But client-facing, her specialty area was too broadly defined to stand out, so high-value clients couldn’t tell when to call with lucrative opportunities.
Work came from overflow.
Or someone’s intro.
Or a panel slot.
She was ready for more—and didn’t want to waste her networking time.
That’s why she joined the Inner Circle (our private membership for BigLaw women who want to take their careers to the next level).
We didn’t start with a niche. We started with her values. Her background. Her story.
We audited her network,
refined her outreach,
and clarified where she brought not just legal skill,
but real industry insight.
She didn’t pivot. She committed. To a strategy. To a sector. To a sustainable path to partnership.
(Side note: if you're earlier in this process and want a smaller commitment than the Inner Circle, Camp Clarity kicks off next week. Details in the P.S.)
In just six months:
✅ Originated a new client and built a team around it
✅ Became the go-to for BD guidance inside her firm
✅ Booked high-value speaking events and turned them into real business
What changed? Her focus.
She stopped speaking in generalities.
And started honing in on where her ideal client was meeting, and started showing up there.
Regularly.
🗓️ Join me Thursday, July 17 at 1PM ET:
"Own Your Niche. Grow Your Practice."
This isn’t about saying no to a wide ocean of opportunity.
It’s about identifying a very specific audience that knows you exist, and staying in front of them to earn their trust, and then their business.
Don’t just come curious.
Come ready to build a strategy your future clients will recognize.
xo,
Rachel
P.S. Camp Clarity starts on Tuesday. 🏕️
Camp is a 4-week jolt of energy for women lawyers (mostly BigLaw, but not only) who are stuck on an obstacle and ready to move on a goal—with powerful, generous women at their side. ❤️🔥
🔥 This round, I’m offering 10 free VIP seats—priority goes to BigLaw women who want to move fast and lead boldly. If that’s you, claim one now: email me by Sunday, July 13 at noon ET and I'll send you VIP registration information.
The fire’s lit. The logs are ready.
