How You Turn Wins into Momentum 📈

For high-achieving women, especially us givers, promoting ourselves can feel awkward at best, cringeworthy at worst.

And yet, in this attention economy, it’s no longer optional.

Storytime
One of my clients recently led a matter that would normally land on a senior partner’s desk.

She carried it from start to finish: strategy, curveballs, perjured testimony, doctored exhibits — with only quick updates to the partner.

And she crushed it.

Her instinct afterward? Head down, move on.
That could have been the end of the story.

Instead, she came into an Inner Circle faculty session where a faculty member, a GC of a Fortune 500, had told our group:
👉 “If you dunk, tell me you dunk.”

It wasn’t just the advice that landed. She's heard plenty of lectures on business development.

The magic happens when she hears how the other women in the group apply the lessons, and then adapting it to her own situation. So, she may ask us: 

🤔 “How can I tell partners (about my win) so I’m sent similar matters?”
🤔 “How do I alert them about this for my partnership candidacy as well?”
🤔 “How can I share this with prospective clients, so they think of me first?”

The Circle gives her a place to ask, receive, and iterate.

She might choose to make two versions of her brag book: one for partners, one for clients.

With others traveling alongside her during her matter, and cheering her on, she is 100x more likely to realize the significance of her win, the potential to leverage it - and therefore cultivate the will to actually share it.

Lesson:
💡 Silence leads to invisibility, but sharing your win gives you recognition, and this snowballs into momentum.
💡 Growing alongside women who are similarly situated, and care for you, makes you way more likely to take aligned action.

Your challenge today:
Tell a partner or client about your recent win, and why it matters to them.
Not sure how?

Borrow my clients’ method: draft a few versions, test them with trusted peers, and then hit send.

And when you do — let me know how it goes.

I’d love to cheer you on.

xo,

Rachel

P.S. Stay tuned for my next Live, to be announced early next week.

Live & work in DC? Join the Women's Bar Association of DC, where tomorrow I'm sharing with members: "Winning Pitches from Big Business: Secrets from Private Chats with In House Counsel & BigLaw Women."

Register here: https://wbadc.org/event-listing/